{"id":28092,"date":"2026-10-13T14:35:00","date_gmt":"2026-10-13T07:35:00","guid":{"rendered":"https:\/\/champameuanglao.com\/sprite-expands-global-basketball-footprint-with-nbas-nikola-jokic-and-new-never-stop-refreshing-the-game-platform\/"},"modified":"2026-10-13T14:35:00","modified_gmt":"2026-10-13T07:35:00","slug":"sprite-expands-global-basketball-footprint-with-nbas-nikola-jokic-and-new-never-stop-refreshing-the-game-platform","status":"publish","type":"post","link":"https:\/\/champameuanglao.com\/la\/sprite-expands-global-basketball-footprint-with-nbas-nikola-jokic-and-new-never-stop-refreshing-the-game-platform\/","title":{"rendered":"Sprite Expands Global Basketball Footprint with NBA\u2019s Nikola Joki\u0107 and New “Never Stop Refreshing The Game” Platform"},"content":{"rendered":"
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Building on its basketball partnerships announced in March, Sprite unites three-time MVP and NBA Champion Nikola Joki\u0107 with Olympic Gold Medalist and NBA superstar Anthony Edwards to lead a global movement celebrating the continuous evolution of basketball culture.<\/i><\/h4>\n<\/p>\n

MANILA, PHILIPPINES \u2013 Media OutReach Newswire<\/a> \u2013 13 October 2026 \u2013 Today, Sprite officially unveils its new global platform, “Never Stop Refreshing the Game,” with the addition of three-time NBA MVP Nikola Joki\u0107 to its global basketball athlete roster alongside superstar Anthony Edwards. <\/p>\n

\"Nikola <\/figure>\n

Sprite is doubling down on its basketball legacy on a global stage. Earlier this year, Sprite announced its return as the NBA’s Official Global Soft Drink. <\/p>\n

For decades, Sprite has sat at the intersection of sport, fashion, music, and culture. Since first partnering with the NBA in 1986, Sprite has remained a constant presence in basketball culture, connecting with generations of players and fans through iconic campaigns, unforgettable moments, and partnerships that reflect the sport’s evolution. From neighborhood courts to the game’s biggest stages, Sprite has continued to show up wherever basketball culture moves next. <\/p>\n

“Sprite has a history of championing the athletes, creators and communities that shape basketball culture,” said Oana Vlad, Global Brand Vice President of Sprite. “‘Never Stop Refreshing the Game’ is about finding new ways to refresh the game for fans, from the unmistakable refreshment Sprite brings on and off the court to the experiences, stories and moments that make basketball culture so powerful. By spotlighting original voices and game changers, delivering fresh entertainment, and giving fans access to experiences they might not otherwise have, we’re committed to helping move the game forward. Nikola and Ant represent that spirit perfectly.” <\/p>\n

Two Icons with the Drive to Keep Refreshing the Game<\/b> <\/p>\n

To ignite its next era in basketball, Sprite is bringing together two of the game’s most dynamic forces. While Nikola Joki\u0107 and Anthony Edwards represent distinct paths to greatness, they share a singular instinct: a refusal to settle and a relentless drive to evolve the sport. <\/p>\n